Client: Blueclaw SEO

I’m not a fan of golf. In fact, I hate it. It’s terribly dull. Nevertheless, I summoned all my creative juices to make the news on Direct Golf’s website stand out like…something that has nothing to do with golf.

As one of Europe’s leading distributors of golf equipment, Direct Golf tasked me with writing product descriptions, news articles and all manner of other content for their website. To further bolster traffic to this site, I also wrote and maintained three separate golf blogs, which were filled with back-links to the mains site.

As a result of the efforts of Blueclaw SEO, with whom I was working, Direct Golf’s revenue from direct traffic increased by 90% and their non-brand SEO revenue shot up by 109%! Now image if I liked golf…