Focusrite are legendary. Foo Fighters use their gear. So do Bring Me The Horizon and Massive Attack. Sam Smith does as well. So did Motörhead. Need I go on?

In 2014, Focusrite employed me to write and manage all their marketing copy: emails, news letters, product boxes, websites*. Anything with words was mine.

During the process, I rewrote all the positioning and marketing copy for Scarlett 2i2, the best selling interface of all time – plus the rest of the Scarlett range. This included dedicated landing pages to connect different users with the interfaces that would work best for them.

• Category :

  Branding, Print, Web

• Date :

  Apr . 07 . 2022