Focusrite are legendary. Foo Fighters use their gear. So do Bring Me The Horizon and Massive Attack. Sam Smith does as well. So did Motörhead. Need I go on?
In 2014, Focusrite employed me to write and manage all their marketing copy: emails, news letters, product boxes, websites*. Anything with words was mine.
During the process, I rewrote all the positioning and marketing copy for Scarlett 2i2, the best selling interface of all time – plus the rest of the Scarlett range. This included dedicated landing pages to connect different users with the interfaces that would work best for them.
*Please note that the current Focusrite website has not yet been updated with my new copy – most of what is on the current site is old, and not mine. Mine is forthcoming.