Client: Causeway

When Causeway tasked me to put a new spin on ‘Going Green’, my heart sank. People just don’t like being reminded to turn the lights off – even if you do it in poetry!

Even so, I got together with graphic designer Darrell Thorpe and we came up with a totally new and frankly MIND-BLOWING concept. We called it…Green Creatures.

The ideal was that tiny creatures powered the office all day long; everything from the lights and taps to the printers and air conditioners was fueled by poor overworked critters.

For each creature I wrote a back story and Darrell created stickers, which we put up around the office. We then develope a webpage where staff could find out more about these strange happening and sponsor a creature. By ‘sponsoring’, staff pledged to make sure a certain environmental precaution was taken before leaving the office…

If people won’t turn off the lights to save energy, maybe they would do protect the tiny Glowbz whose bums would otherwise burn long into the night…