Novation are the pioneering electronic musical instrument manufacturer behind Lauchpad, which revolutionised the way music is created.

In 2014, they realised their brand didn’t reflect their values as well as it should do. They decided to entirely rebrand the company, to ensure it better captured the innovative, edgy and friendly Britishness that sets them apart from their competitors.

This involved starting from scratch: repositioning product messaging, building a new website and rewriting every piece of marketing media. It was a massive job. For brand advise, direction and all things words, they used me.

And we nailed it.